Work Experience
University of Rochester Medical Center
- Responsible for gathering requirements, architecting, developing, testing, optimizing, and managing website content and structure for URMC’s public-facing websites
- Provides strategic insight and support in answering client business needs and challenges
- Assists in the development of public-facing web properties that are innovative, drive measurable engagement, and are built from a user-centered perspective
Rochester Institute of Technology
Image Permanence Institute
- Developed all digital and traditional marketing materials, as well as presentations, to adhere to university branding standards
- Created and managed website content across seven unique web properties
- Worked with key stakeholders to manage the development and delivery of projects on time
- Provided best practices for consistent messaging and brand awareness
- Managed social media accounts with thousands of followers across multiple channels to engage core audience
- Planned out and created content with input from subject matter experts to distill complex information into creative stories
- Integrated core content into current social media trends to engage followers and keep content fresh
- Analyzed post engagement trends, website analytics, and email campaign tracking to correlate marketing effectiveness
- Collaborated with a diverse team of research scientists to create polished on-brand content for various websites and publications
- Managed online surveys to report to granting agencies on the collected data
- Worked with external vendors for printed material and web development
Gatehouse Media
- Created Flash advertisements for local newspaper websites around the country
- Responsible for all print and web-based design within the corporate office and local properties
Whole Latte Love
- Designed promotional web material on a regular basis for largest online retailer of espresso machines under tight deadlines
- Responsible for multiple ongoing projects, mainly the implementation and design of new websites and images for the products contained within
- Created and executed ongoing marketing strategies and designs for email campaigns
Rochester Institute of Technology
Information and Technology Services
- Designed user interface for the myRIT web portal
- Worked with Rochester-area CEOs and RIT to create ExploreRochesterIT logo and website
University of Rochester
Laboratory for Laser Energetics
- Designed and implemented websites in HTML and CSS
- Responsible for ongoing website maintenance
- Worked with research scientists for content and vision
Education
BS New Media Publishing
Rochester Institute of Technology
2001 - 2006
Concentration in Digital Media with a minor in Communication
Proficiencies
Top Skills
Leadership
I successfully lead groups in official and unofficial capacities to complete objectives. I enjoy leading multifaceted and diverse teams through projects starting from vision, through design, and delivery.
Accountability
I pride myself on being able to plan out and manage multiple projects at once with several independent budgets and timelines. I always deliver on time with high quality output. I effectively communicate via a variety of platforms.
Technical
Extremely proficient in Adobe Creative Cloud. Most notably Photoshop, InDesign, Illustrator, Acrobat, and XD. Experience with Kentico, Drupal, WebStorm, Gitlab, Google Analytics, and SiteImprove.
Skills
SOCIAL MEDIA
EFFECTIVE COMMUNICATION
EDITING
DESIGN
ANALYTICS
SEO HTML/CSS EMAIL CAMPAIGNS ONLINE SURVEYS CONTENT MANAGEMENT
SEO HTML/CSS EMAIL CAMPAIGNS ONLINE SURVEYS CONTENT MANAGEMENT