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Lauren Parish

Web & Publications Manager

I am a creative professional with considerable experience in higher education generating and disseminating educational and marketing materials across a wide range of platforms. I have a drive for creativity and a reputation of being highly organized with a strong attention to detail.

Work Experience

Rochester Institute of Technology
Image Permanence Institute

Web & Publications Manager
2008 - Present
  • Develop and oversee all digital and traditional marketing materials, as well as presentations, to adhere to university branding standards
  • Create and manage website content across seven unique web properties
  • Work with key stakeholders to manage the development and delivery of projects on time
  • Provide best practices for consistent messaging and brand awareness
  • Manage social media accounts with thousands of followers across multiple channels to engage core audience
  • Plan out and create content with input from subject matter experts to distill complex information into creative stories
  • Integrate core content into current social media trends to engage followers and keep content fresh
  • Analyze post engagement trends, website analytics, and email campaign tracking to correlate marketing effectiveness
  • Collaborate with a diverse team of research scientists to create polished on-brand content for various websites and publications
  • Manage online surveys to report to granting agencies on the collected data
  • Work with external vendors for printed material and web development

Gatehouse Media

Graphic Artist
2007 - 2008
  • Created Flash advertisements for local newspaper websites around the country
  • Responsible for all print and web-based design within the corporate office and local properties

Whole Latte Love

Web Designer
2006 - 2007
  • Designed promotional web material on a regular basis for largest online retailer of espresso machines under tight deadlines
  • Responsible for multiple ongoing projects, mainly the implementation and design of new websites and images for the products contained within
  • Created and executed ongoing marketing strategies and designs for email campaigns

Rochester Institute of Technology
Information and Technology Services

Web Designer
2005 - 2006
  • Designed user interface for the myRIT web portal
  • Worked with Rochester-area CEOs and RIT to create ExploreRochesterIT logo and website

University of Rochester
Laboratory for Laser Energetics

Web Developer
2003 - 2005
  • Designed and implemented websites in HTML and CSS
  • Responsible for ongoing website maintenance
  • Worked with research scientists for content and vision

Education

BS New Media Publishing

Rochester Institute of Technology
2001 - 2006
Concentration in Digital Media with a minor in Communication

Proficiencies

Top Skills

Leadership

Leadership

I successfully lead groups in official and unofficial capacities to complete objectives. I enjoy leading multifaceted and diverse teams through projects starting from vision, through design, and delivery.
Accountability

Accountability

I pride myself on being able to plan out and manage multiple projects at once with several independent budgets and timelines. I always deliver on time with high quality output. I effectively communicate via a variety of platforms.
Technical

Technical

Extremely proficient in Adobe Creative Cloud. Most notably Photoshop, InDesign, Illustrator, Acrobat, and XD. Experience with Drupal, WebStorm, Gitlab, Google Analytics, and SiteImprove.

Skills

SOCIAL MEDIA EFFECTIVE COMMUNICATION EDITING DESIGN ANALYTICS
SEO HTML/CSS EMAIL CAMPAIGNS ONLINE SURVEYS CONTENT MANAGEMENT
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